Is Your Realtor Stuck in the Mid-90s? 🤔📼
There’s a difference between experience… and being stuck in time.
When I got my real estate license back in 1999, the MLS had just made its way onto computers. And I’m not talking about sleek web-based systems—we were loading listings from a CD-ROM (yes, that was a thing). You’d get maybe 8–10 photos per listing if you were lucky, and that was considered cutting edge.
At the same time, we had those glossy real estate magazines and booklets that showed homes for sale around town. You’d see them at grocery stores, offices, and coffee tables.
And even back then, I remember thinking…
“Why are we doing this?”
By the time those books hit the shelves, half the listings were already under contract. And to make it even more confusing, you were advertising your listing right next to your biggest competition.
That wasn’t strategy. That was just… habit.
Fast forward to today, and here’s the uncomfortable truth:
👉 Some agents are still operating like it’s 1995.
The Problem: Doing Things Because “That’s How It’s Always Been Done”
Real estate has changed. Consumers have changed. Technology has changed.
But some agent habits? Not so much.
Let’s talk about a few of them.
📰 Paper Advertising (Who Is This Really For?)
I haven’t relied on print advertising for listings in years.
Why? Because it doesn’t benefit the seller.
Sure, it might generate calls—but those are typically buyers who are connecting with the agent, not specifically purchasing that home. In all my years, I can’t point to a single sale where a print ad was the reason a listing sold.
It’s lead generation for the agent… not exposure for the property.
And today? Buyers are finding homes on platforms like:
- Zillow
- Realtor.com
- Homes.com
These platforms pull directly from the MLS—the same source agents use—so buyers are already seeing everything in real time.
🏡 Open Houses: The Truth Nobody Talks About
Here’s one that might ruffle a few feathers…
Open houses rarely sell homes.
Do they happen? Yes. But it’s the exception, not the rule.
So why do we still do them?
- Sellers expect it (because they’ve been told it works)
- Agents use them to meet new buyers
There is value there—but let’s be honest about what that value is.
If your agent is telling you an open house is the primary strategy to sell your home… that’s a red flag.
🧾 Paper Brochures (A Waste of Time and Money)
This one really gets me.
Agents spend money designing glossy flyers, printing them, placing them in the home… and then:
➡️ The price changes
➡️ The info updates
➡️ The brochures go straight into the trash
Instead, we use what I call a virtual brochure.
We build them through platforms like Studeo AI, which allows us to include:
- Full photo galleries
- Floor plans
- Video tours
- Property details
- Shareable links
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And here’s the kicker:
👉 It’s trackable
👉 It’s instantly shareable
👉 It’s always up to date
We place QR codes throughout the home so buyers can access everything instantly from their phone.
Try doing that with paper.
🤝 Over-Qualifying Buyers (And Losing Them)
Some agents won’t even show a home without a pre-approval letter in hand.
Now—don’t get me wrong—there’s a time and place for that. Especially at higher price points where sellers require it.
But refusing to meet a buyer or show a couple of homes without full documentation?
That’s a great way to lose business.
Today’s buyers value privacy. They’re cautious. And many want to build trust before handing over financial details or signing agreements.
Sometimes, you need to meet people where they are—not where your checklist says they should be.
🥂 Broker Opens (Let’s Call It What It Is)
Broker opens are basically open houses… for agents.
And more often than not?
- Food gets eaten
- Business cards get swapped
- Very little actual selling happens
Are there exceptions? Sure.
But if we’re talking about ROI for the seller… this isn’t where the magic happens.
🤖 Over-Automation (Losing the Human Touch)
Now let’s swing the other direction.
Some agents have gone all-in on automation—CRMs, drip campaigns, auto-responders—and assume that replaces real communication.
I’ve used systems like MoxieWorks and others over the years, and here’s the reality:
👉 Automation can support you
👉 It cannot replace you
There’s nothing worse than having a real conversation with someone… and then they get a robotic follow-up email the next day asking questions you already covered.
That’s how you lose credibility.
Real estate is still a relationship business.
Pick up the phone.
Reply to the text.
Answer the email—personally.
⚖️ The Real Balance
Here’s what it comes down to:
Some agents are stuck in the past…
Others are trying to automate themselves out of relevance…
The best agents live somewhere in the middle.
- Use modern tools where they actually help
- Ditch outdated methods that don’t serve the client
- And never lose the personal connection that makes this business work
Final Thought
If your agent is still leaning heavily on outdated tactics—or hiding behind automation—you might want to ask a simple question:
👉 “How does this actually help me?”
Because at the end of the day, it’s not about what looks good…
It’s about what works.
📞 Let’s Talk Real Strategy
If you’re thinking about buying or selling in Ocoee, Winter Garden, Windermere, Clermont, Apopka, or the greater Orlando area, I’m always happy to have a real conversation—no scripts, no fluff.
📍 2747 McGuire Road, Ocoee, FL 34761
📞 407-948-8295
📧 david@daviddorman.com
🌐 https://www.daviddorman.com
🔗 https://www.liveinorlandofl.com
👉 When you hire David Dorman, you GET David Dorman.